Home / Digital Course
Introductory
JOD 750 / Person - In two installments
1 month / 36 Hours
English - Arabic
In person or online
CPD Standard Office UK
100% In person or online, with access to all materials anytime, anywhere.
CPD UK Accredited | 36 Hours
This comprehensive 36-hour course is designed to provide learners with an in-depth understanding of digital marketing principles while exploring how artificial intelligence (AI) is transforming the field. Whether you’re a beginner or an experienced marketer, this course will equip you with the skills needed to navigate the digital landscape using AI-enhanced techniques.
Course Overview:
The Digital Marketing with AI course covers the full spectrum of digital marketing strategies, tools, and techniques, focusing on integrating AI to optimize results. Throughout the course, you will learn how to build effective marketing campaigns, enhance customer engagement, and make data-driven decisions using AI-powered tools.
Who is this course for?
What you’ll learn:
Explore the core principles of marketing and understand the foundational concepts that drive successful marketing campaigns, including audience targeting, market research, and positioning.
Learn how to create compelling and engaging content that resonates with your target audience. Discover how AI tools can assist in content generation, optimization, and personalization to improve engagement.
Understand the nuances of building and maintaining an organic social media presence. Learn how AI tools can be leveraged to analyze trends, schedule posts, and enhance community engagement.
Dive deep into paid advertising on platforms like Facebook, Instagram, and LinkedIn. Explore AI tools that can help optimize ad targeting, budget allocation, and performance tracking to maximize ROI.
To optimize your presence across various search mediums—web, apps, local directories, ChatGPT and video platforms—you need a comprehensive and strategic approach tailored to the unique characteristics of each channel. Below is a detailed guide to optimizing your digital presence everywhere.
Master the art of creating and managing Google Ads campaigns. Learn how to use AI tools for optimizing ad copy, targeting, and bidding strategies to boost search engine marketing performance.
Learn how to create effective display ad campaigns using AI to improve targeting, personalization, and retargeting. Understand the different types of display ads and how to measure their effectiveness.
Explore the best practices for building email marketing campaigns that convert. Discover how AI can enhance email personalization, automate workflows, and improve deliverability and open rates.
Understand the importance of measuring marketing performance through Google Analytics. Learn how AI-driven analytics tools can provide deeper insights into customer behavior, campaign performance, and ROI.
By the end of the course, you will be able to:
At Relevancy Academy, our core values drive everything we do. We believe that success comes from dedication, excellence, and delivering real impact.
Our platform is built on these pillars:
Relevancy Academy is a game-changer! The courses are super practical, and I was able to apply what I learned right away. The best part is that the AI tools they teach are cutting-edge, and it’s really helped me up my marketing game. Highly recommend!
Honestly, the flexibility of learning at my own pace made all the difference for me. The Digital Project Management course gave me skills I never thought I needed, and now I’m running projects way more smoothly. Plus, the trainers are really down-to-earth and explain things in a way that just clicks.
I’ve taken a few online courses before, but Relevancy Academy is hands down the best. The content is always up-to-date, and the instructors know their stuff. After finishing the AI in Digital Marketing course, I got promoted at work—couldn’t have done it without these guys!
What I love most about Relevancy Academy is how practical the courses are. It’s not just theory—they give you tools you can actually use in real life. I took the eCommerce course, and it really helped me grow my online business. Can’t thank them enough!
We’re here to help you take the next step in your professional journey.
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