Topics:

• Definition and Role of Category Managers in Pharma.
• The importance of category management in the sector.
• Key drivers and challenges of Category Management.
• Value creation across the supply chain, retailer, and consumer.

Topics:

• Understanding the Category Management Competency Framework.
• Developing and setting category objectives and KPIs.
• Hands-on workshop: Translating strategies into actionable tactics.
• Case Studies: Global success stories.

Topics:

• Components of a balanced scorecard.
• Scorecard inputs, outputs, and review processes.

Topics:

• Analyzing market data to develop actionable insights.
• Shopper decision hierarchies and journey mapping.
• Workshop: Identifying in-store opportunities through data analysis.

Topics:

• Principles of effective merchandising and operational rules.
• Deciding product ranges based on shopper needs.

Topics:

• Ensuring product availability to drive category growth.
• Measuring availability impact and taking action.

Topics:

• Planning and executing promotional activities for maximum ROI.
• Key issues in pharma promotions and their evaluation.

Topics:

• Understanding price elasticity for products and packs.
• Pricing strategies by channel and format.

Topics:

• Tailoring strategies for different channels and formats.
• Developing multiformat plans aligned with shopper behavior.

Topics:

• Implementing a continuous improvement process.
• Using scorecards and dashboards for performance tracking.
• Gathering and utilizing store feedback for improvements.

Topics:

• Summarizing key takeaways and lessons.
• Tools and techniques for immediate application.