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Home
About Platform
Our Courses
Category management for pharma course
Digital Freelancer Course
Digital Marketing with AI – Full Course
Digital Project Management
Pharma Distributor Management Course
Pharmaceutical Selling Skills
Sale Success KPIs for EachPharmacy Sub Channel
Digital Storytelling & Content Strategy for Brands
Reputation Management in Digital Marketing
Digital Advertising Course: Google Ads & Social Media Advertising
Digital Leadership in Educational Institutions Using AI
Digital Marketing Terms, Budgeting & Digital Strategy Training
AI Training to Boost Business Productivity and Efficiency
Contact Relevancy
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Digital Marketing Terms, Budgeting & Digital Strategy Training

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LEVEL

Introductory

PRICE

JOD 200 / Person

DURATION

5 Days / 15 Hours

LANGUAGE

English - Arabic

METHOD

In person or online

View Certificate

CPD Standard Office UK

100% In person or online, with access to all materials anytime, anywhere.

Digital Marketing Terms, Budgeting & Digital Strategy Training

CPD UK Accredited | 15 Hours

In the digital era, understanding key digital marketing terms, developing an actionable strategy, and effectively managing your marketing budget are crucial for business success. This course, Digital Marketing Terms, Budgeting & Digital Strategy Training, is designed to equip businesses with the knowledge and skills needed to navigate the complexities of digital marketing. Participants will learn essential marketing terminologies, how to create a tailored marketing strategy that aligns with business goals, and how to allocate a marketing budget that ensures maximum return on investment. Whether you’re new to digital marketing or looking to refine your existing strategies, this course offers practical insights and tools to enhance your digital presence and drive measurable business growth.

Course Overview:

This hands-on training is designed to help businesses fully understand key digital marketing terms, create a comprehensive digital marketing strategy, and effectively manage a marketing budget. In today’s fast-paced digital world, many companies struggle to navigate the language of digital marketing and develop the right strategies to grow. This course will guide you through the essential terminologies, teach you how to build a solid strategy, and equip you with the knowledge to allocate a marketing budget that drives results.

The course is ideal for companies looking to establish a clear digital marketing framework, improve their team’s understanding, and enhance decision-making capabilities. Participants will leave with the skills to plan and implement a successful marketing strategy, understand the critical terms, and allocate their marketing resources efficiently.

Who is this course for?

  • Business Owners and Managers: Ideal for leaders who need to understand digital marketing terms, create a strategy, and manage marketing budgets for growth.

  • Marketing Teams: Great for teams looking to improve their digital marketing knowledge and develop a unified strategy.

  • Entrepreneurs and Startups: Perfect for entrepreneurs who want to take control of their digital marketing efforts and establish a strong online presence.

  • Content Creators & Social Media Managers: Gain insights into aligning your content with overall digital marketing strategies and budgeting.

  • Marketing Analysts: Ideal for professionals looking to refine their approach to tracking performance and allocating resources efficiently.

What you’ll learn:

Understand key terms such as SEO, SEM, PPC, CTR, and conversion rates. Learn how each term impacts your digital marketing efforts and contributes to overall business goals.

 

Discover how to align your marketing efforts with your company’s overall objectives. Learn how to plan campaigns, choose the right marketing channels, and define clear goals and KPIs.

 

Learn how to allocate your budget across digital platforms like Google Ads, social media, and email marketing. Understand how to calculate ROI and adjust spending for maximum efficiency.

 

Learn how to plan content that drives traffic and conversions. Understand how to create engaging content that supports SEO and aligns with your marketing campaigns.

 

Learn how to track the performance of your campaigns using tools like Google Analytics, social media insights, and email marketing metrics. Understand which KPIs matter most and how to optimize campaigns based on data.

What makes this course unique?

This course provides a holistic approach to digital marketing, combining theoretical knowledge with practical exercises. You will not only learn the terminology and strategies, but you will also apply them in real-world scenarios, creating a customized marketing plan for your business. Additionally, the course’s focus on budgeting ensures you will understand how to manage resources efficiently, making it a complete package for businesses looking to improve their marketing performance.

Key Benefits of the Course:

  • Clear Understanding of Digital Marketing Terms: Become fluent in the language of digital marketing to communicate more effectively with your team and stakeholders.

  • Comprehensive Digital Strategy Development: Learn how to craft a tailored digital marketing strategy that suits your business model.

  • Effective Budget Allocation: Gain the skills to create a budget that maximizes the return on investment for each marketing channel.

  • Improved Marketing Decision-Making: Understand how to make data-driven decisions and adjust strategies based on performance.

  • Practical Application: Engage in hands-on exercises and case studies that bring the theory to life, ensuring you can apply the knowledge immediately.

Learning Outcomes:

By the end of this training, participants will be able to:

  1. Master Digital Marketing Terminologies: Gain a clear understanding of essential terms like SEO, PPC, CTR, ROI, conversion rates, and more.

  2. Create a Strategic Digital Marketing Plan: Learn how to develop a marketing strategy that aligns with your company’s objectives and growth goals.

  3. Budgeting for Digital Marketing: Understand how to allocate your marketing resources effectively across channels, ensuring maximum ROI.

  4. Implement Content and Campaign Strategies: Learn how to plan and create content that drives engagement and supports your marketing objectives.

  5. Track and Measure Success: Learn the metrics and KPIs to monitor and assess the effectiveness of your digital marketing efforts.

Jawdat Shammas

Abdallah Battah

Sarah Jood

Sarah Jood

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We Trained

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Industries

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Video_

E-Commerce

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Video_

E-Commerce
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Relevancy Academy is a game-changer! The courses are super practical, and I was able to apply what I learned right away. The best part is that the AI tools they teach are cutting-edge, and it’s really helped me up my marketing game. Highly recommend!

Asma Mohammad Digital marketer

Honestly, the flexibility of learning at my own pace made all the difference for me. The Digital Project Management course gave me skills I never thought I needed, and now I’m running projects way more smoothly. Plus, the trainers are really down-to-earth and explain things in a way that just clicks.

Raya AlKhalili Project Manager

I’ve taken a few online courses before, but Relevancy Academy is hands down the best. The content is always up-to-date, and the instructors know their stuff. After finishing the AI in Digital Marketing course, I got promoted at work—couldn’t have done it without these guys!

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