Home / Digital Course
Introductory
JOD 250 / Person - In two installments
15 Hours
English - Arabic
In person or online
CPD Standard Office UK
100% In person or online, with access to all materials anytime, anywhere.
CPD UK Accredited | 15 Hours
In today’s digital world, mastering digital advertising is essential for businesses aiming to reach their target audience effectively. The “Digital Advertising Course: Google Ads & Social Media Advertising” offers comprehensive training on all types of Google Ads (Search, Display, Video, Performance Max) and Social Media Advertising across all platforms (Facebook, Instagram, LinkedIn, Twitter, and more).
This course is designed to provide you with hands-on experience in creating and managing successful ad campaigns on Google and social media platforms. You’ll learn how to design impactful ads, optimize them for better performance, and maximize your return on investment (ROI).
Over the course of 5 days and 15 hours, participants will gain the knowledge to manage Google Ads campaigns, create targeted social media ads, track performance metrics, and use advanced tools to refine strategies for better results.
Whether you’re a digital marketer, business owner, or marketing professional, this course will help you master the key techniques and strategies required to excel in digital advertising.
Course Overview:
This 5-day, 15-hour course is designed to provide an in-depth understanding of digital advertising across two major platforms: Google Ads and Social Media Channels. You’ll learn how to create, manage, and optimize Google Ads campaigns (Search, Display, Video, and Performance Max), as well as advertising on all major social media platforms like Facebook, Instagram, LinkedIn, and Twitter. The course focuses on practical skills, with hands-on exercises to help you drive real-world results.
Who is this course for?
Digital Marketers looking to enhance their skills in digital advertising.
Business Owners who want to leverage Google and social media ads to grow their business.
Marketing Professionals aiming to stay updated with the latest advertising strategies.
Freelancers and Agencies who want to manage successful ad campaigns for clients.
Entrepreneurs aiming to build and execute their advertising strategy from scratch.
What you’ll learn:
Search Ads: Learn how to set up and optimize text ads on Google Search results.
Display Ads: Design visually compelling banner ads for display networks.
Video Ads: Create and manage video ad campaigns on YouTube.
Performance Max: Learn how to drive performance across multiple Google channels with automated campaign management.
Facebook & Instagram Ads: Master targeting, budget setting, and campaign optimization for Facebook and Instagram.
LinkedIn Ads: Learn how to leverage LinkedIn for B2B advertising.
Twitter Ads: Understand Twitter’s ad platform for campaign execution.
Other Social Platforms: Gain insights into advertising strategies for Snapchat, TikTok, and more.
Learn how to track and measure ad performance, use A/B testing, and refine campaigns for better results.
Understand how to set and manage budgets effectively for maximum ROI.
Hands-on Learning: Real-time, practical exercises and case studies that allow you to apply what you’ve learned.
Comprehensive Coverage: The course covers all major types of ads on Google and social media platforms—from basic search ads to advanced performance strategies.
Expert Trainers: Learn from digital advertising professionals with years of experience in Google Ads and social media marketing.
Up-to-date Content: Learn the latest trends, tools, and strategies in digital advertising.
Master Multi-Platform Advertising: Learn how to run ads across Google, Facebook, Instagram, LinkedIn, Twitter, and more.
Optimize Campaigns for Maximum ROI: Understand how to continuously refine ad campaigns for better performance.
Hands-On Experience: Gain practical knowledge through real-world examples, tools, and strategies.
Stay Ahead in the Industry: Learn the latest features and trends in digital advertising, keeping your skills sharp and up-to-date.
By the end of this course, participants will be able to:
Create Effective Google Ads: Set up and optimize Search, Display, Video, and Performance Max campaigns on Google.
Execute Social Media Advertising: Design and manage successful ad campaigns on Facebook, Instagram, LinkedIn, and Twitter.
Analyze and Optimize Ads: Use analytics to measure performance, adjust campaigns, and boost ROI.
Develop a Digital Advertising Strategy: Design and execute an integrated advertising strategy across multiple platforms.
Maximize Advertising Budget: Use bidding strategies and budget management techniques to maximize the effectiveness of your ad spend.
At Relevancy Academy, our core values drive everything we do. We believe that success comes from dedication, excellence, and delivering real impact.
Our platform is built on these pillars:
We’re here to help you take the next step in your professional journey.
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