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Home
About Platform
Our Courses
Category management for pharma course
Digital Freelancer Course
Digital Marketing with AI – Full Course
Digital Project Management
Pharma Distributor Management Course
Pharmaceutical Selling Skills
Sale Success KPIs for EachPharmacy Sub Channel
Digital Storytelling & Content Strategy for Brands
Reputation Management in Digital Marketing
Digital Advertising Course: Google Ads & Social Media Advertising
Digital Leadership in Educational Institutions Using AI
Digital Marketing Terms, Budgeting & Digital Strategy Training
AI Training to Boost Business Productivity and Efficiency
Contact Relevancy
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Sale Success KPIs for Each Pharmacy Sub-Channel course

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DOWNLOAD SYLLABUS

LEVEL

Introductory

PRICE

JOD 800 / Person

DURATION

3 Days

LANGUAGE

English - Arabic

METHOD

Online

View Certificate

CPD Standard Office UK

100% Online, with access to all materials anytime, anywhere.

Sale Success KPIs for Each Pharmacy Sub-Channel course

CPD UK Accredited | 15 Hours

Course Overview:

This training is designed to provide pharmaceutical sales professionals with an in-depth understanding of the Key Performance Indicators (KPIs) that are critical to the success of various pharmacy sub-channels. Participants will learn how to identify, measure, and optimize KPIs specific to retail, hospital, and online pharmacies. By the end of the course, participants will be able to develop data-driven strategies and tactics to improve sales performance across different pharmacy sub-channels.

Program Objective

  • Gain a thorough understanding of the different pharmacy sub-channels, their characteristics, and customer bases.
  • Learn the specific KPIs critical to success in retail, hospital, and online pharmacies.
  • Develop the ability to collect, analyze, and interpret sales data for each sub-channel.
  • Understand how to set benchmarks and monitor KPIs to drive continuous improvement.
  • Build tailored sales strategies and action plans based on the unique needs and opportunities within each pharmacy sub-channel.
  • Explore best practices and case studies to apply practical knowledge in real-world situations.

What you’ll learn:

  • Overview of various pharmacy sub-channels (retail, hospital, online).
  • Understanding the characteristics, customer base, and business models of each sub-channel.
  • Identifying the unique challenges and opportunities within each sub-channel.
  • Key KPIs for retail pharmacies:
    • Sales revenue and growth rate.
    • Average transaction value and basket size.
    • Customer acquisition and retention rates.
    • Prescription volume and fulfillment rate.
  • Strategies for Optimizing Sales in Retail Pharmacies:
    • Actionable steps to improve sales revenue, customer retention, and service quality.
  • Key KPIs for hospital pharmacies:
    • Formulary compliance and market share.
    • Contract compliance and adherence.
    • Order fill rate and on-time delivery.
    • Medication error rate and patient safety indicators.
  • Strategies for Optimizing Sales in Hospital Pharmacies:
    • Approaches to increase market share, ensure compliance, and enhance patient safety.
  • Key KPIs for online pharmacies:
    • Conversion rate and website traffic.
    • Average order value and repeat purchase rate.
    • Customer satisfaction and ratings.
    • Fulfillment speed and order accuracy.
  • Strategies for Optimizing Sales in Online Pharmacies:
    • Techniques for enhancing the customer experience, improving fulfillment speed, and driving higher conversions.
  • Data Collection and Analysis: Gathering data to measure sales performance against KPIs.
  • Benchmarking: Setting realistic benchmarks and targets for each KPI.
  • Tracking and Reporting: Monitoring KPI performance regularly and reporting findings to improve sales strategy.
  • Tailoring sales strategies to each sub-channel’s unique needs.
  • Adapting sales activities to align with customer expectations and preferences.
  • Leveraging marketing and promotional tactics specific to each sub-channel.
  • Analyzing real-world scenarios for each pharmacy sub-channel.
  • Applying KPI analysis and sales strategies to address practical challenges.
  • Group discussions and exercises to reinforce learning outcomes.
  • Key success factors for optimizing sales performance in each sub-channel.
  • Sharing best practices and lessons learned from successful sales campaigns.
  • Developing an action plan to implement best practices and optimize KPI performance.
  • Summarizing key learning points from the course.
  • Reviewing training objectives and discussing next steps for applying KPIs in daily operations.
  • Final group discussions to solidify the understanding of KPIs and their application across pharmacy sub-channels.
  • Real-world case studies to simulate practical challenges.
  • Data analysis exercises for participants to apply KPI tracking and reporting skills.
  • Group activities and feedback sessions to assess participant understanding and strategy development.

Methodology & Evaluation

This interactive learning program employs:

  • Concrete Experience: Participants learn by actively engaging in role-play and real-world simulations.
  • Reflective Observation: Reflecting on practical experiences during the training to deepen understanding.
  • Abstract Conceptualization: Developing a theoretical foundation of KPIs, metrics, and sales strategies.
  • Active Experimentation: Providing tools for participants to apply learned strategies in real-life scenarios.

R.Ph., MBA degree connection Author, Certified International Professional Trainer and Senior Consultant With 40 Years Experience

Digital Marketing Trainer & Consultant Experience in the Pharma sector & Beyond  With 12 Years Experience

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