Understand the key marketing principles and how they have evolved in the pharmaceutical industry, from traditional methods to modern, digital strategies.

Learn how to identify and segment your target market, strategically position your product, and effectively communicate value propositions to healthcare providers and patients.

Understand the role of marketing research in shaping strategies, and how to collect, interpret, and apply data effectively.

Clarify the key responsibilities of a product manager in the pharmaceutical space, focusing on coordination between sales, marketing, and product development.

Learn to manage each stage of a product’s life cycle—introduction, growth, maturity, and decline—through strategic planning.

Master the technique of identifying internal strengths and weaknesses, and external opportunities and threats that influence product success.

Use this tool to evaluate product portfolios and allocate resources effectively across product lines.

Understand how to evaluate and prioritize opportunities in the market based on attractiveness and business strength.

Learn how to set measurable objectives, forecast demand, and allocate budgets to meet marketing goals.

Gain insights into designing and implementing the right promotional mix, including sales promotions, public relations, and direct marketing.

Develop actionable marketing plans that align with overall business objectives and effectively deliver on strategy.